About

Changing marketers for good

At Powerful Marketers, we believe that true wisdom begins when you work consistently on yourself.

About Powerful Marketers

We’ve built a culture that gives power to marketers through personal and professional development, because being successful professionally always depends on a happy personal background!

Powerful Marketers team unites:

experienced entrepreneurs and marketers from Estonia
a business & communication consultant from Spain
a crisis psychologist from Estonia who reviewed the entire structure of the program from the psychological point of view
coaches (from Estonia & the USA), all of whom have extensive sales & marketing experience

Credentials of the Powerful Marketer Program

Training license

The Powerful Marketer Program is owned by Ourpower OÜ (Ltd.). The company (founded in 2004) has obtained the Adult Education Training License Number 215171, issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020.
Trainers

The creator of the program is Mari-Liis Vaher who has Master's degree from the University of Tartu. The mentor of the program is Tiina Naarits-Linn who has Master's degree and unfinished Doctoral degree from the University of Tallinn.

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About the course

The course is in English and takes place online. There are 2 versions: individual (25 academic hours) and coaching (40 academic hours). At the end of the course, each student needs to take the exam and upon successful completion will be rewarded a certificate.

What is the Powerful Marketer Program based on?

We have combined over 200 resources into one simple system: 5 modules, 15 hours of videos and 55 action items.

Each lesson builds on top of the other, carving a path to your professional and personal success. Among others, you can expect to learn principles and insights from:

psychologists, such as Daniel Kahneman, Carol Dweck, Dan Ariely;
expert marketers, such as Seth Godin, Philip Kotler, Gerald Zaltman;
powerful leaders, such as Brian Tracy, Lewis Howes, Rory Vaden, Robert Kiyosaki, Hal Elrod, John Maxwell, Simon Sinek and many-many more!

Learning outcomes

The graduate of the program...

understands the basis of their identity and knows how to help him/herself overcome difficult situations by having positive routines that boost confidence
sees the connections between different functions in business and comprehends the fundamentals in marketing, sales, business and customer service
realizes different opportunities in marketing (channels, activities) and knows how to build a marketing strategy and a tactical plan that helps achieve the business' goals
recognizes different generations and personality types in business and in life, and can adapt his/her communication approach to cater to different situations and people
perceives him/herself as the leader of his/her life and knows how to successfully manage his/her time and team to generate desired results