About Powerful Marketers

We’ve built a culture that gives power to marketers through personal and professional development, because being successful professionally always depends on a happy personal background!

Powerful Marketers team unites:

  • experienced entrepreneurs and marketers from Estonia
  • a business & communication consultant from Spain
  • a crisis psychologist from Estonia who reviewed the entire structure of the program from the psychological point of view
  • coaches (from Estonia & the USA), all of whom have extensive sales & marketing experience

Credentials of the Powerful Marketer Program

  • Training license

    The Powerful Marketer Program is owned by Ourpower OÜ (Ltd.). The company (founded in 2004) has obtained the Adult Education Training License Number 215171, issued by the Ministry of Education and Research in Estonia (European Union) on 28.05.2020.

  • Trainers

    The creator of the program is Mari-Liis Vaher who has Master's degree from the University of Tartu. The mentor of the program is Tiina Naarits-Linn who has Master's degree and unfinished Doctoral degree from the University of Tallinn.

    See details

  • About the course

    The course is in English and takes place online. There are 2 versions: individual (25 academic hours) and coaching (40 academic hours). At the end of the course, each student needs to take the exam and upon successful completion will be rewarded a certificate.

What is the Powerful Marketer Program based on?

We have combined over 200 resources into one simple system: 5 modules, 15 hours of videos and 55 action items.

Each lesson builds on top of the other, carving a path to your professional and personal success. Among others, you can expect to learn principles and insights from:

  • psychologists, such as Daniel Kahneman, Carol Dweck, Dan Ariely;
  • expert marketers, such as Seth Godin, Philip Kotler, Gerald Zaltman;
  • powerful leaders, such as Brian Tracy, Lewis Howes, Rory Vaden, Robert Kiyosaki, Hal Elrod, John Maxwell, Simon Sinek and many-many more!

Learning outcomes

The graduate of the program...

  • understands the basis of their identity and knows how to help him/herself overcome difficult situations by having positive routines that boost confidence
  • sees the connections between different functions in business and comprehends the fundamentals in marketing, sales, business and customer service
  • realizes different opportunities in marketing (channels, activities) and knows how to build a marketing strategy and a tactical plan that helps achieve the business' goals
  • recognizes different generations and personality types in business and in life, and can adapt his/her communication approach to cater to different situations and people
  • perceives him/herself as the leader of his/her life and knows how to successfully manage his/her time and team to generate desired results

Powerful Stories

Powerful Marketer Program has influenced many individuals. See these powerful stories as a proof of PMP's transformational effect!

"It consists of so many inspirational aspects and call-to-actions!"

Marina Gutel-Reile, co-owner of marketing agency Stillabunt OÜ


Connect with Marina Gutel-Reile on her website.

"It has great action items that I can use to strategically plan my work better!"

Gerli Grünthal, performance marketing manager


Connect with Gerli Grünthal on LinkedIn.

"This program helps you to be a better person!"

Dirgis Kaarlõp, advisor at Estonian Ministry of Finance


Connect with Dirgis Kaarlõp on Facebook.

"Thanks to this program I am more present than ever before."

Aneth Tinnus, marketing specialist


Connect with Aneth Tinnus on Facebook.

"This program is something that you do not know you need, but you do!"

Maria Helena-Naarits, psychologist and marketing enthusiast


Connect with Maria-Helena Naarits on Facebook.

"I have to say that PMP affected my life and my work in a very positive way!"

Maritta Oskin, marketing manager


Connect with Maritta Oskin on LinkedIn.

"This program helped me find the right focus again as I approached my goals."

Liis Mengel, marketing freelancer


Connect with Liis Mengel on LinkedIn.

"Most professional project I've ever worked on!"

Andy Kay, copyeditor


Connect with Andy Kay on LinkedIn.

"It contributes so much to the success of marketers!"

Nathan Manzaneque, CEO of Inspire Consulting


Connect with Nathan Manzaneque on LinkedIn.